Different levels of detail and different representations of data will be required for projects with differing aims and methodological approaches. Representation of audible and visual data into written form is an interpretive process which is therefore the first step in analysing data. representing the verbalization ‘hwarryuhh’ as ‘How are you?’). distinguishing ‘I don't, no’ from ‘I don't know’) and data representation (e.g. omitting non-verbal dimensions of interaction), data interpretation (e.g. Transcribing appears to be a straightforward technical task, but in fact involves judgements about what level of detail to choose (e.g. recordings of interviews, focus groups or talk in consultation), and these are usually transcribed into written form for closer study.
Many qualitative studies collect audio or video data (e.g. Qualitative research in primary care deepens understanding of phenomena such as health, illness and health care encounters.
